ADVERTISMENT
Ad1: http://a8.sphotos.ak.fbcdn.net/hphotos-ak-ash2/74563_1564156715480_1582253867_31326960_7729654_n.jpg
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Components
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Contents
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1
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Source
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S.C. Johnson & Son, Inc., Raid
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2
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Target audience
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Everyone
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3
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Medium ( Media)
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Poster
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4
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Context
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5
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Objectives
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Creating laughter
mainly
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6
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Message
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General selling
proposition
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If you use Raid, you
will feel safe from insects
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Product attributes
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Friendly to human,
Deathly to pest
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Customer benefits
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Raid kills bugs dead,
even Spider man
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Personal values
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Security, Comfortable
life…
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7
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Message execution
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Description
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A photo of spider man’s
arm and a Raid spray
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Execution style(s)
Rhetorical device(s)
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Using metonymy
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8
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Evaluation
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Hilarious idea
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Components
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Contents
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1
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Source
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Chevrolet, General
Motor (GM), US
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2
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Target audience
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Everyone
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3
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Medium ( Media)
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Broadcast
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4
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Context
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5
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Objectives
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Promoting a new product
calls Chevy Camaro
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6
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Message
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General selling
proposition
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Product attributes
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Luxurious
Eye – catching
Incredible
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Customer benefits
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For those who want to
show off
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Personal values
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Comfortable life, Self
– respect, Self – confidence
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7
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Message execution
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Description
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Causing a funny
misunderstanding for a boy and his fellow
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Execution style(s)
Rhetorical device(s)
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Humorous
Lifestyle
Slice of life
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8
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Evaluation
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Hilarious idea
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Ad3: http://hanoigrapevine.com/wp-content/uploads/2011/06/toyota-concert-hg.jpg
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Components
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Contents
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1
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Source
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2
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Target audience
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Everyone
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3
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Medium ( Media)
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Poster
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4
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Context
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2011,
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5
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Objectives
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Sponsoring for a
concert to promote its brand
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6
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Message
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General selling
proposition
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Product attributes
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Practical
Effective
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Customer benefits
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Enjoyable
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Personal values
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Pleasure
Comfortable life
Inner peace
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7
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Message execution
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Description
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A poster of a musical
event taken place nationwide
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Execution style(s)
Rhetorical device(s)
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Mood of image
Slice of life |
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8
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Evaluation
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Effective marketing
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