Đinh Thị Ly

Components			Contents
1	Source		McDonalds’ Combo  (McDonalds company)
2	Target audience		Everyone
3	Medium ( Media)		Interactive  advertisement
4	Context		Unknown
5	Objectives		To emphasis how much  McDonalds’ Combo  delicious
6	Message	General selling proposition	If you don’t try McDonalds’ Combo you might be regret.
		Product attributes	Provide energy
		Customer benefits	Safe time
		Personal values	Enjoy life, pleasure
7	Message execution	Description	A boy can do everything for his girlfriend.  They love each other so much; however; they are fighting to each other to eat McDonalds’ Combo. Finally, the boy wins.
		Execution style(s) Rhetorical device(s)	Music, mood/ Image Humorous/ Overstatements
8	Evaluation		Funny. The ad can make people wonders how much McDonalds’ Combo delicious and may want to try.

Name: Đinh Thị Ly

Group: QH10E20

ENTRY 2

Understanding advertising message

ITEM 1: “McDonalds Funny Ad”  Advertising

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http://www.youtube.com/watch?v=y9ajRIgTJNA

ITEM 2: “Introducing Low Fat Sealect Tuna. Suck In no more” advertising

Components			Contents
1	Source		Low calorie tuna
2	Target audience		People who overweight and don’t want to gain weight
3	Medium ( Media)		Interactive  advertisement
4	Context		Unknown
5	Objectives		To persuade overweight people to using their product which is low fat
6	Message	General selling proposition	If you overweight, you may not confident especially embarrass to opposite sex.  Then you should use …..
		Product attributes	Low fat
		Customer benefits	Look grace beautiful
		Personal values	Self-confident, more attractive
7	Message execution	Description	A beautiful girl attractive many colleague; however, when she comes in an elevator
		Execution style(s) Rhetorical device(s)	Music, mood or imagine Overstatement / Humorous
8	Evaluation		Funny and attractive. The ad could make people awareness of the important in eating low fat product.

http://www.youtube.com/watch?v=LNgw9_W9Q00

ITEM 3: “funny Indian commercial” advertising

Components			Contents
1	Source		Geojit  BNP Paribas
2	Target audience		People who are bold
3	Medium ( Media)		Interactive  advertisement
4	Context		Unknown
5	Objectives		To persuade bold people to use their product which help to grow hair
6	Message	General selling proposition	If you are bold people you may unconfident which might cause losing your true love. Then you need to use this product.
		Product attributes	More elements that help growing hair
		Customer benefits	more hair
		Personal values	Self-confident
7	Message execution	Description	a man is going to engage with his girlfriend, but the girl stops him and tells the truth that she is short sighted  and short girl. Then he also tells that he is a bold man. However, the girl still engages with him.
		Execution style(s) Rhetorical device(s)	Music Climax, humorous
8	Evaluation		Funny and humorous. The ad could make bold people want to using this product immediately which would help them feel more confident.

http://www.youtube.com/watch?feature=endscreen&NR=1&v=fylVXsXr5Jk