Name: Đỗ Thị Thanh Hoa
Group: 10 E20
Entry 2: Understanding advertising messages
ITEM 1 “Vinamilk Advertisement”
Components
|
Contents
|
||
1.
|
Source
|
Vinamilk
|
|
2.
|
Target Audience
|
Children and their parents
|
|
3.
|
Medium (Media)
|
Broadcast on TV
|
|
4.
|
Context
|
unclear
|
|
5.
|
Objective
|
To persuade children to drink vinamilk everyday
|
|
6.
|
Messages
|
General Selling Proposition
|
If you do not drink milk everyday, you may not have a good
development with bright eyes and strong build.
|
Product Attributes
|
Provide your children with a lot of vitamins and minerals
|
||
Customer Benefits
|
Get brighter eyes, taller
Better development
|
||
Personal Values
|
Health, exciting life, pleasure, self-confidence
|
||
7.
|
Messages Execution
|
Description
|
It is in the animal world. On a sunny day, three milch
cows are playing the field. They meet an old cow selling glasses and
high-heels. They feel proud of themselves and start singing their song.
|
Execution Style(s)/ Rhetorical Device(s)
|
Mood/ image
Humorous
|
||
8.
|
Evaluation
|
Interesting, convincing. It can make children more
intersted in drinking milk
|
|
ITEM 2 “Jumbo Advertisement”
Components
|
Contents
|
||
1.
|
Source
|
Panasonic
|
|
2.
|
Target Audience
|
People who want to buy a new fridge, housewives
|
|
3.
|
Medium (Media)
|
Broadcast on TV
|
|
4.
|
Context
|
Unclear
|
|
5.
|
Objective
|
Introduce the most remarkable characteristics of Jumbo and
persuade people to have it in their house
|
|
6.
|
Messages
|
General Selling Proposition
|
Your fridge may not have enough space for many kinds of
food. Getting another one with a lot of space may be better for your keeping
food in long time
|
Product Attributes
|
Provide a lot of space and the best condition to preserve
a great deal of food.
|
||
Customer Benefits
|
Keep more food fresh and clean=> get healthier
|
||
Personal Values
|
Health, comfortable life
|
||
7.
|
Messages Execution
|
Description
|
It is in a class with a very young teacher. He is a boy.
There are also a lot of pupils who look like housewives. The teacher brings
out a big watermelon and asks his pupils how to put it into the fridge. All
pupils think they should cut it out. On the contrary, the teacher do not
agree and give a very surprising answer. He continues asking the same
question when a salmon, and then an elephant are shown. However, the final answer
of the teacher is very interesting
|
Execution Style(s)/ Rhetorical Device(s)
|
Humorous
Overstatement, Paradox
|
||
8.
|
Evaluation
|
Funny, interesting
|
|
ITEM 3: “Thai Life Insurance
Components
|
Contents
|
||
1.
|
Source
|
Thai Life insurance
|
|
2.
|
Target Audience
|
People who do not (want to) buy life insurace
|
|
3.
|
Medium (Media)
|
Broadcast on TV and Internet
|
|
4.
|
Context
|
Nowadays in
|
|
5.
|
Objective
|
Make people buy life insurane
|
|
6.
|
Messages
|
General Selling Proposition
|
Buying life insurance is a way of demostrating your care
for your loved one and a guarantee for the future
|
Product Attributes
|
Provide people benefits whenever something unlucky happen
Help them save money for their future
|
||
Customer Benefits
|
Receive practical support
|
||
Personal Values
|
Mature love, comfortable life, happiness
|
||
7.
|
Messages Execution
|
Description
|
This is a story of a deaf-mute man and his teenage
daughter. Despite his great love for her, she always feel ashamed of her
father. Her classmates always tease and keep away from her. One day, her
boyfriend also decides to break up with her because of the girl’s father. Too
frustrated, the girl commits suicide on her birthday when her father is
preparing a great present for his daughter with all his love. Finally, the
father decides to make an ultimate sacrifice to save his daughter’s life
|
Execution Style(s)/ Rhetorical Device(s)
|
Mood/ image
Emotional
|
||
8.
|
Evaluation
|
Extremely touching, moving. It is a great success because
it can move people into tears and make them realize how precious the life is
|
|
Không có nhận xét nào:
Đăng nhận xét