Phạm Thị Nhung

Phạm Thị Nhung- e20

Entry 1: http://www.youtube.com/watch?v=J7AjqNIN6dQ&feature=player_detailpage

Components			Contents
1	Source		Sketchers
2	Target audience		Everyone
3	Medium ( Media)		Broadcast advertising
4	Context		2012
5	Objectives		To persuade people to buy Sketchers shoes
6	Message	General selling proposition	If you wear shoes, you will be professional
		Product attributes	High quality, flexibility
		Customer benefits	Both running fast and walking quietly
		Personal values	Confident, professional, recognized, comfortable
7	Message execution	Description	Mr. Quiggly, the tiny French Bulldog, competes with 6 other weighty dogs. At first, he is at the end of the race. A few seconds later he rises and wins
		Execution style(s) Rhetorical device(s)	Musical, humorous Overstatement
8	Evaluation		Hilarious and interesting

Entry 2: http://www.youtube.com/watch?v=ArEO_hW38ts

Components			Contents
1	Source		Romano unique Shampoo
2	Target audience		Men
3	Medium ( Media)		Broadcast advertising
4	Context		2009
5	Objectives		Informing  a new kind of Romano Shampoo
6	Message	General selling proposition	If you use Romano, you will become attractive
		Product attributes	Pure fragrance, pro Vitamin B
		Customer benefits	Straight,soft, clean and fragrant hair
		Personal values	Self- fulfillment, confidence, attractiveness, elegance, strong stylist
7	Message execution	Description	A man washes his hair with Romano shampoo. Then, he gets dressed, driving a car to attend an important meeting "make a change". He makes a successful speech in the meeting and a great impression on reporters. Especially , a beautiful reporter is attracted by the scent of  Romano
		Execution style(s) Rhetorical device(s)	Musical, life style
8	Evaluation		Curious, interesting

Entry 3: http://www.youtube.com/watch?v=NelvGdHIwJE

Components			Contents
1	Source		Sam Sung Galaxy SII
2	Target audience		Everyone
3	Medium ( Media)		Broadcast advertising
4	Context		2011
5	Objectives		Persuading  people to buy product
6	Message	General selling proposition	If you own Sam Sung Galaxy SII , you can fix problem
		Product attributes	Slim shape, lively image,8.0 camera
		Customer benefits	Owing useful and modern product
		Personal values	Stylist, confidence, pleasure
7	Message execution	Description	A girl is angry with her boy friend. He wants to apologize to her but the girl does not let him meet her. With Sam Sung Galaxy SII he sends his apology. Moreover, the girl is moved by his image on mobile screen
		Execution style(s) Rhetorical device(s)	Musical, slice of life Overstatement
8	Evaluation		Funny, surprising