Nguyễn Thị Duyên

Item 1:

http://www.youtube.com/watch?v=5Di23Ya6poM

Components			Contents
1.	Source		Hovis Bakery
2.	Target audience		British
3.	Medium (media)		Broadcast on television
4.	Context		commemorate the 122nd birthday of Hovis Bakery (showed In United Kingdom in 2008)
5.	Objectives		Reminder
6.	Messages	General Spelling Proposition	Hevis bakery is long-standing, exist through many historic period, Hovis has been on the kitchen tables and in the hearts and minds of the British public for 122 years . Moreover , the quality of Hovis bread is always good ("As good today as it’s always been") and many people wherever and in every historic period eat Hovis bread  .
		Product Attributes	Low fat, Long-standing, nutritional, 100% British Wheat
		Customer Benefits	Delicious, Conveinent (Can eat whenever, bring to wherever), Healthy, Solf
		Personal Values	Pleasure, National pride, happiness
7.	Message Execution	Description	A young lad buys a loaf of bread in Hovis Bakery in 1886, tucks it under his arm and carries it through many roads through and some of the most important periods and events in British history with his clothes changing to fit the styles of the time , including World War I, the suffragette movement, the first motor car, World War II, the 1953 coronation, the swinging sixties, England winning the World Cup, the 1980s miners strike and the Millennium celebrations   and comes back home in 2008. After that, he eats with a smile and a title fades up: ‘As good today as it’s always been"
		Execution Styles/ Rhetorical Devices	Fantasy, image, musical, metaphor, symbol
8.	Evaluation		Sales of Hovis products jumped by over £12,000,000 in the weeks when this advertisement was shown. => Great success: bringing great profit to the company and becoming more famous.

Item 2:

http://www.youtube.com/watch?v=0Thls_nkgbg&feature=related

Components			Contents
1.	Source		CocaCola
2.	Target audience		Everyone
3.	Medium (media)		Broadcast on television
4.	Context		In USA in 2011
5.	Objectives		Competitive
6.	Messages	General Spelling Proposition	- Having Cocacola, everything becomes possible, nothing is limited.   - Cocacola helps people connect to everyone, help people open happiness and share happiness. - CocaCola should be kept cold.
		Product Attributes	small, light
		Customer Benefits	Refreshed, satisfied thirsty, good taste, convenient
		Personal Values	Pleasure, happiness, Connection to everyone
7.	Message Execution	Description	Two soliders are guarding in the border. Nothing does not let overcome the border line, including a piece of paper. When one enjoy a bottle of CocaCola. Other solider eyes him with apparent thirst in his throat. It is difficult for them to share CocaCola because of the border. However, the solider redraws the border to give Cocacola to another. After that, they drink CocaCola together. Both are please, then realize their serious tasks and their enemy status and continue their duty. The CocaCola slogan "Open happiness" appears.
		Execution Styles/ Rhetorical Devices	Musical, metaphor, humorous, image
8.	Evaluation		bringing profit

Item 3:

http://www.youtube.com/watch?v=0x9IGiFvuaU&feature=related

Components			Contents
1.	Source		Heneiken
2.	Target audience		Everyone
3.	Medium (media)		Broadcast on television
4.	Context		In 2007
5.	Objectives		competitive
6.	Messages	General Spelling Proposition	- Heneiken can serve the planet. - Heneiken appears everywhere, be sold so much and be well-know.
		Product Attributes	small, light
		Customer Benefits	refreshed, satisfied thirsty, convenient
		Personal Values	Pleasure, happiness, salvation
7.	Message Execution	Description	Evryone around the world and everywhere both at stadium, in beach, in room and in bar is sleeping and seems to never wake up. There are only a man and green beetle having the bottles of Heneiken can get out of sleep. When the bottles of Heneiken are be served to everyone, they awake.  Slogan: Heneiken - Serving the planet
		Execution Styles/ Rhetorical Devices	fantasy, musical, overstatement
8.	Evaluation		bringing profit