Name: Nguyễn Thị Hồng thu
Class: 10e20
ENTRY
2
Item 1 “Ritz-Carlton hotel”
advertisement
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Component
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Content
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1
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Source
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Ritz-Carlton hotel
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2
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Target Audience
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Travelers around the world
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3
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Medium(Media)
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On magazine, TV
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4
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Context
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5
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Objectives
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To attract more customers as possible
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6
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Messages
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General selling proposition
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We will offer you the best service for you
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Product attribution
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Brings the best service for customers
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Customer benefit
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Satisfaction
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Personal values
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Comfortable and convenient
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7
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Message execution
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Description
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A image of a man with friendly smile is welcoming visitor
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Execution styles/ rhetorical devices
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Image
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8
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Evaluation
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Average revenue increase
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Item 2: “sport equipment” advertisement
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Components
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contents
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1
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Source
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Samsung
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2
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Target audience
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Athletes with disabilities
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3
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Medium (Media)
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Via Paralympics game
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4
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Context
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In over the world
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5
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Objectives
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persuade them buy the products
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6
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Messages
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General selling proposition
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It will be better and effective than ever if you use them
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Product attributes
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To support disable athletes
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Customer benefit
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Improve their performance and safe their life
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Personal values
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7
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Message execution
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Description
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A female athlete with disability is skiing with a brand
new skateboard.
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Execution styles/ rhetorical devices
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Image
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8
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Evaluation
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Practical, easy to understand, convincing.
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Item 3: “Heineken” advertisement
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Component
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Content
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1
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Source
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2
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Target Audience
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For adult
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3
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Medium(Media)
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On TV, internet
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4
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Context
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5
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Objectives
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To attract new customers’ intention and remind loyal ones
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6
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Messages
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General selling proposition
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Because of limited quantity, be hurry or you will lost
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Product attribution
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Bring relax for customers
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Customer benefit
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Enjoy new favors
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Personal values
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Comfortable and convenient
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7
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Message execution
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Description
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There are beautiful girl and a man in a supermarket. The girl tries to get two Heineken bottles
on a high shelves, the man reaches near her and gives her a hand. However he
turns out taking them for himself
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Execution styles/ rhetorical devices
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Image, mood, music
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8
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Evaluation
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Hilarious, convincing
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Maximize the market share
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