Name: Nguyễn Thị Thái
Class: QH10E20
Entry
2
Item
1: “Kideye” advertisement
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Components
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Contents
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1
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Source
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Vietnam Germany pharmaceutical joint stock company
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2
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Target Audience
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Short-sighted children
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3
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Medium
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Broadcast on Television
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4
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Context
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unknown
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5
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Objectives
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To inform parents that they should use the product
to prevent and reduce short-sightedness for their children.
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6
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Messages
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General Selling Proposition
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You may have bright and healthy eyes by using Kideye
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Product Attributes
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Prevent and reduce short-sightedness
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Customer Benefits
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Have bright eyes
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Personal Values
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Comfortable life
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7
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Message execution
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Description
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In class, every children wear glasses apart from a
boy. He said his eyes were always bright and healthy for taking Kideye
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Execution style(s)/ Rhetorical device(s)
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Spokes-person
Humorous
Metaphor
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8
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Evaluation
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Interesting and impressive advertisement
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Item
2: “Lipice Sheercolor” advertisement
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Components
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Contents
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1
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Source
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Rohto-Mentholatum limited liability company
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2
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Target Audience
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Young girls
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3
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Medium
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Broadcast on television
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4
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Context
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Unknown
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5
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Objectives
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To persuade young girls and women to use Lipice
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6
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Messages
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General Selling Proposition
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If you use Lipice, you will be gentle and youthful
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Product Attributes
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Protect your lips from sunshine, keep your lips
always supple
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Customer Benefits
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Have healthy, soft and beautiful lips
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Personal Values
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Beauty and youth
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7
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Message execution
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Description
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A beautiful and youthful girl uses Lipice
sheercolor when walking on the street. She is so attractive and many people
pay attention to her.
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Execution style(s)/ Rhetorical device(s)
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Lifestyle
Spokes-person
Music
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8
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Evaluation
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Impressive advertisement
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Item
3: “LG Optimus L7” Advertisement
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Components
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Contents
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1
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Source
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LG Electronics Company
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2
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Target Audience
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Everybody
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3
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Medium
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Printed
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4
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Context
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Unknown
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5
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Objectives
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To inform everyone about LG Optimus L7-new product
of LG company
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6
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Messages
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General Selling Proposition
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If you use LG Optimus L7, you will have chance for
enjoying preeminent options
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Product Attributes
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Intelligent design, top video, image and pin
quality
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Customer Benefits
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You can contact wherever, whenever you want
You also can get great relaxation
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Personal Values
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Modern life
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7
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Message execution
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Description
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A series of information of LG Optimus L7: design,
functions
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Execution style(s)/ Rhetorical device(s)
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Demonstration
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8
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Evaluation
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Convincing and successful advertisement
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