Trương Thanh Thủy

Name: Trương Thanh Thủy

Group: 10 E20

Entry 2: Understanding advertising mesages

Item 1: Zinzin Milk advertisement.

http://www.youtube.com/watch?v=Ju1pxPugdVU

Components			Contents
1	Source		Elovi Vietnam Joint stock Company.
2	Target audience		Children and teenagers drinking fresh milk.
3	Medium ( Media)		Broadcard on TV.
4	Context		In the milk market of Vietnam.
5	Objectives		To persuade people to drink Zinzin.
6	Message	General selling proposition	If you do not drink Zinzin, you may not be tall, intelligent and imaginative to gain more success.
		Product attributes	Zinzin with many nutritious substances makes you taller, clever and more imaginative.
		Customer benefits	Become healthier and cleverer.
		Personal values	Excitement, happiness, pleasure, wisdom.
7	Message execution	Description	A funny character called Zinzin catches its hands, legs. It has a big head and long feet. Then it starts to fly higher to the sky. At the end, it invites audience to fly with.
		Execution style(s) Rhetorical device(s)	Mood & image/ musical/humorous/ fantasy/Animated symbols.
8	Evaluation		Funny and interesting. Consolidating Zinzin’s identification in the market.

Item 2: Shoes deodorant advertisement

http://adbasha.blogspot.com/2011/09/tired-creative-shoes.html

Components			Contents
1	Source		Created by McCann for Stick Ups Shoe Deodorant Advertisement.
2	Target audience		Anyone wearing shoes
3	Medium ( Media)		Printed on newspapers, magazines or stuck on the public walls
4	Context		in Brazil in 1998
5	Objectives		To persuade people wearing shoes to use Stick Ups Shoe Deodorant.
6	Message	General selling proposition	If you do not use Stick Ups to prevent the terrible smell from your shoes, you and people around you cannot bear it any more.
		Product attributes	Avoid you from the uncomfortable smell in your shoes.
		Customer benefits	Make you healthier.
		Personal values	Comfortable life, happiness, pleasure, self-respect.
7	Message execution	Description	A tired shoe with the red tongue outside and the message “nobody can stand the smell in your closet?”. The introduction “Bom mar Stick Ups. For big smells in small spaces” with illustration of the item in the bottom right-hand corner of the prospectus.
		Execution style(s) Rhetorical device(s)	Mood & image, fantasy, humorous.
8	Evaluation		Convincing, funny and interesting. It makes a strong impression on the audience.

Item 3: iPod U2 advertisement

http://www.youtube.com/watch?v=nljs4kzpebU

Components			Contents
1	Source		Apple Computer, Inc.
2	Target audience		The youngster
3	Medium ( Media)		Broadcast on TV
4	Context		When iPod is first released in the market in 2001.
5	Objectives		To persuade customers to buy iPod U2.
6	Message	General selling proposition	You can enjoy lively music using iPodU2.
		Product attributes	Relax your mind.
		Customer benefits	Enjoy the music anywhere.
		Personal values	Excitement, happiness, fun life, pleasure, self-respect, wisdom.
7	Message execution	Description	The band U2 plays the song “Vertigo”, some shadows of young people wear iPod U2, dance and enjoy their rock music with passion.
		Execution style(s) Rhetorical device(s)	Musical, mood & image, lifestyle.
8	Evaluation		Convincing and interesting. This ad plays an important part in selling Apple iPod very well.

Source:

http://www.youtube.com/watch?v=nljs4kzpebU

http://www.youtube.com/watch?v=Ju1pxPugdVU

http://adbasha.blogspot.com/2011/09/tired-creative-shoes.html

 

Item 2: Shoes deodorant advertisement

http://adbasha.blogspot.com/2011/09/tired-creative-shoes.html