Name: Nguyễn Thị Khiếu
Class: 10E20
Entry 1: Prudentaial Insurance Ad
Components
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Content
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1.
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Source
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Prudential
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2.
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Target
Audience
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Individuals,
Families, Businesses and Organizations
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3.
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Medium
(Media)
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Broadcast on TV and Internet
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4.
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Context
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Over 150 years, began in 1848, London
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5.
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Objective
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Information
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6.
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Message
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General
Selling Proposition
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A
solution for individuals, families, businesses and organization about
Insurance, Investments, Retirement, Benefits & Service and Institutional
Investments
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Product
Attributes
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Unclear
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||
Customer
Benefits
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For
individuals, be able to guarantee a well-off life after retirement.
For
businesses and organizations, be able to develop their companies successfully
and safely.
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Personal
Values
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Comfortable
life, happiness, salvation.
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7.
|
Message
Execution
|
Description
|
The
text describes Prudential’s history, market, success and products and other
related things. The products are attracted a lot of customs and provide
regulations of social retirement.
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Execution
Style(s)/ Rhetorical Device(s)
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Demonstration,
slice-of-lice.
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8.
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Evaluation
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Great
success: bring a bright future for individuals, businesses and organizations.
|
|
Visit the website of Prudential in Vietnam. Try this
link:
Entry 2: Heineken Ad
Components
|
Content
|
||
1.
|
Source
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Heineken
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2.
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Target Audience
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Everybody who is over 18 years old
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3.
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Medium (Media)
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Internet, broadcast
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4.
|
Context
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In 1870, Amsterdam
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5.
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Objective
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Competitive
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6.
|
Message
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General Selling Proposition
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Product Attributes
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Pure water, buckwheat, Houblon flower and beer Heineken "A-yeast"
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Customer Benefits
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Enjoy the life
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Personal Values
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Comfortable life, excitement, happiness, self-respect,
confident, social acceptable.
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7.
|
Message
Execution |
Description
|
This ad describes a man who takes part in a party. He becomes a centre person of this party and everyone welcome him. So he cannot take the Heineken beer to
drink. Later, the waiter takes a beer to him.
|
Execution Style(s)/ Rhetorical Device(s)
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Musical, lifestyle, humorous
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8.
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Evaluation
|
The humor as well as the way expressing in this ad
are attracted people. That is the success of this ad and makes people curious
about this product. In addition, it brings a great profit to the company.
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Try this link: http://www.youtube.com/watch?v=OxasmZXFjh4
Entry 3: Jonh Walker Whisky Ad
Components
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Content
|
||
1.
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Source
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Whisky
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|
2.
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Target
Audience
|
Everyone
who like wine especially whisky
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|
3.
|
Medium
(Media)
|
Internet
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|
4.
|
Context
|
Over 175 years, in Scotland
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5.
|
Objective
|
Initiate
a unique product to meet demands of people who like Scottish whisky.
|
|
6.
|
Message
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General
Selling Proposition
|
Unclear
|
Product
Attributes
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Single malts and corn
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Customer
Benefits
|
Enjoy
a product with special and scarce taste; reserve for subtle experience people
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Personal
Values
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Excitement,
freedom, exciting life
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7.
|
Message
Execution |
Description
|
This
ad describes a man who are going and talking about the history of John Walker and the product - Whisky Johnnie Walker
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Execution
Style(s)/ Rhetorical Device(s)
|
Musical,
spokesperson, real product, demonstration.
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8.
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Evaluation
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Broadcast
and affirm the brand name “Keep walking” of whisky to everyone.
Attract a lot of people to buy this product. Get high profit. |
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Try this link: http://www.youtube.com/watch?v=1XYGQzwMoCQ
(The man who walked around the world)
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