Name: Nguyễn Thị Thu Hiên
Class: QH10E20
Entry
2
Item
1: “OMO” washing powder advertisement
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Components
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Contents
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1
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Source
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OMO (
washing powder )
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2
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Target Audience
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Everyone
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3
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Medium
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Broadcast on Television and Internet
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4
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Context
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Tet Holiday in
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5
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Objectives
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To persuade people
to use OMO
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6
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Messages
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General Selling Proposition
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If you don’t use OMO, your clothes is not
beautiful, then you can feel not confident when communicating with other
people
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Product Attributes
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Clean
clothes
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Customer Benefits
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Have beautiful and clean clothes
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Personal Values
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Comfortable
life, happiness, self - respect
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7
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Message execution
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Description
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A father picks up his son after school, but his
son feels embarrassed due to his father’s dirty clothes. Then his father is
tired when he has to take care for the peach garden to prepare for Tet
Holiday. His son finds the hard work of his father. Therefore he invites some
friends to help his father. At the end of the clip, the father seems happy to
hug his son due to the well behavior though his clothes becomes dirty clothes,
which can be removed by using OMO.
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Execution style(s)/ Rhetorical device(s)
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Music,
slice-of-life, Mood / Image
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8
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Evaluation
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Meaningful, provoke- thought
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Item
2: “ Korean Tourism ” advertisement
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Components
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Contents
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1
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Source
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Korean Tourism
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2
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Target Audience
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Everyone (especially visitors wanting to travel in
Korean)
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3
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Medium
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Broadcast on Television, Internet
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4
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Context
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Unknown
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5
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Objectives
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To introduce international people about Korean
country and people and to promote Korean tourism
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6
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Messages
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General Selling Proposition
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If you don’t come to Korean, you won’t have chance
to discovery many famous destinations, enjoy food and miss interesting
entertainment
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Product Attributes
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Bring new experience galore in another country
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Customer Benefits
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Refresh and relax the spirit, gain knowledge,
enjoy new things
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Personal Values
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Pleasure, freedom, excitement, knowledge ( Korean
culture, landscapes, food, people…)
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7
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Message execution
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Description
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The clip introduces all traditional and modern destinations and
Korean culture such as
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Execution style(s)/ Rhetorical device(s)
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Music, fantasy, slice- of- life, demonstration
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8
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Evaluation
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Impressive, useful, great success
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Item
3: TOSY
mRobo
(Vietnamese robotics firm)
http://www.tosy.com/en/products/personal-robots/mrobo/
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Components
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Contents
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1
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Source
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TOSY mRobo
(Vietnamese robotics firm)
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2
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Target Audience
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National and international people
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3
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Medium
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Broadcast on Internet and Television
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4
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Context
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In
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5
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Objectives
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To introduce and launch new product
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6
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Messages
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General Selling Proposition
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If you don’t use mRobo, you miss a chance to try
new technology which is not only a Mp3 player but a dancing robot
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Product Attributes
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High quality Mp3 player and dancing robot
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Customer Benefits
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Enjoy state-of-the-art technology
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Personal Values
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Pleasure, self-fulfillment, excitement, social
acceptance, comfortable life.
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7
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Message execution
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Description
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Justin Bieber - a famous pop superstar
introduces mRobo that is a unique
fusion of a high quality Mp3 player and a dancing robot. When the music starts,
the mRobo will come alive and transform into a full-body dancing robot with
his signature moves.
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Execution style(s)/
Rhetorical device(s)
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Music, Mood / Image, Testimonial (Justin Bieber),
Demonstration
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8
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Evaluation
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Interesting, convincing, and creative
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